Vite Vitres Jacques
On an industrial stretch of Jean-Talon Street in Montreal, QC, Vite Vitres Jacques is a small commercial structure with multiple garage doors. Step inside, though, and you know its run by someone who takes serious pride in what they do. The shop is meticulously clean and organized, while a parked fleet of Metris vans sit spotless and gleaming in their graphic wraps.
The owner of this auto glass repair business, Jacques Tarpinian, fell in love with cars at an early age, obsessing over every detail. When he arrived in Canada from Lebanon in 1986, he knew he wanted to do something, anything, with cars. That’s when he fell into auto glass repair, and hasn’t looked back. Today, Tarpinian offers auto glass repair to individuals, and services many car dealerships throughout Montreal. He’s made a solid name for himself. “When you service 40 dealers, and they sign the bill without even checking what you did on the car, that’s something. I know I’m going to have work, because people trust me and what I do,” he explains.
Tarpinian runs a mobile service out of his shop, bringing auto glass repair to the customer. To do this, he relies on his four Metris vans. “My vans are like my location. They shouldn’t stop, they have to run from one place to another, they should be comfortable and presentable. Even the drivers should feel happy driving them. It’s very important they have new vehicles. They have to come to work and want to drive them. My employees, they love to drive the vans,” explains Tarpinian. No wonder, given that Tarpinian allows each driver to customize their Metris with their name and favourite number as part of the eye-catching graphic wrap.
It’s evident Tarpinian holds his work to high standards. And he expects the same from a work vehicle. Naturally, he took the decision to switch from domestic vans to the Metris seriously. “I looked for a van for a long time. Because I’m in the car business, I love details, so every van that I saw in the market was either too low, too big, or too small. So when I found the Metris, I said, ‘This is the one.’ In my business, I need the mid-size van, but I had big expectations from it, and the Metris is everything,” says Tarpinian.
Tarpinian knows he’s not the only one paying attention to detail, “Image for my business is very important. When I go to dealers to do service, they see my vehicle. No matter how small or big you are, it should be really clean, and even though you’re a small business, they have to trust you. With Mercedes-Benz, I feel more confident. When they see my vehicle, in their minds, they think, ‘This guy is going somewhere.’”
Like most urban environments, Montreal is short on space, making tight parking a daily reality for Tarpinian and his drivers. He’s extremely pleased with how the Metris handles in constricted areas. “It’s really completely different than any other vehicle. It turns almost 45 degrees, and that’s helped us with parking, because we don’t have space when we go to dealers. It’s not like going to a shopping mall, they’re really tight spots and you have to park it properly. It’s very easy with the Metris.”
To get to his customers on time every time, Tarpinian requires a vehicle that is not only nimble in an urban environment, but has the cargo space for glass and equipment. The Metris delivers on both fronts, “If you see the box for the windshield, the box is really big. Now with the mid-size Metris, I can put the windshield with the box inside. One more thing that’s very important to me – the height of the back doors. It has to be easy to put the glass in safe and bring it out. That’s very important, and the Metris has that advantage.”
Serving customers six days a week, Tarpinian and crew cover a lot of ground. Since purchasing his Metris vans, he’s noticed a significant increase in fuel efficiency. “I’m mobile, and fuel is very important for me. At the end of the week, there’s a big difference compared to what I had before. I’m saving a lot of gas, that’s for sure. It’s one of the best choices I’ve made. It’s the best one on the market, there’s no other like the Metris,” explains Tarpinian.
Reflecting on his success, Tarpinian is unafraid to give himself a pat on the back, “I’m very proud of what I do, especially when you come from somewhere else. When you don’t know anything, and you achieve what you want to do. It’s something I can really say for myself. I work hard and I never stop dreaming. I always want to go forward.”